May 14, 2024

Automation tools are crucial for small businesses aiming to enhance efficiency and manage repetitive tasks effectively. This article reviews top budget-friendly marketing automation tools, delving into their features and pricing to guide you in making an informed choice.

Key Takeaways

  • Webmaxy eGrowth delivers customized solutions ideal for growing businesses.
  • Brevo offers an effective blend of marketing automation and CRM capabilities at a competitive price.
  • HubSpot provides comprehensive marketing features perfect for business expansion.
  • Omnisend offers an excellent free plan suitable for budget-conscious businesses.
  • ActiveCampaign features an extensive array of pre-built automations to boost marketing productivity.

1. Webmaxy eGrowth

WebMaxy eGrowth is tailor-made for small businesses, supporting various aspects of digital marketing. Its comprehensive toolset makes it a strong choice for improving marketing without a large budget.

Key Features

  • Customer data management: Efficient organization and storage of customer data.
  • Advanced segmentation: Customize marketing approaches with detailed customer segments.
  • Hyper-personalized targeting: Engage your audience with tailored messages.
  • Drag & drop workflow builder: Simplify the creation and modification of marketing workflows.
  • AI-based recommendations: Use AI to make smarter marketing choices.
  • Omnichannel support: Connect with customers across various platforms.
  • Advanced reporting & analytics: Monitor your marketing campaigns' effectiveness.


  • Free basic version for newcomers.
  • Startup plan: $90/month
  • Professional plan: $149/month
  • Enterprise plan: $199/month
WebMaxy eGrowth equips businesses to automate key marketing tasks and scale their initiatives effectively.

2. Brevo

Brevo serves small businesses with a suite of features that improve customer communication and manage campaigns efficiently. Its multi-channel compatibility including SMS, Email, and WhatsApp, makes it a flexible choice.

Key Features

  • Audience Segmentation: Easily arrange your audience to refine your marketing strategies.
  • Email Campaigns: Create mobile-friendly emails with customizable templates.
  • Real-time Chat: Instantly connect with customers and manage conversations from a single platform.
  • Automation Workflows: Save time by automating repetitive marketing tasks.


Brevo's pricing starts at $25 per month, scaling up based on features. A free plan is also available for those just starting with automation tools. Its cloud-based setup ensures accessibility and ease of use.

Pro Tip: Begin with the free plan to get familiar with Brevo's capabilities before transitioning to a more comprehensive package as your needs evolve.

3. HubSpot

HubSpot stands out as a well-rounded marketing technology platform suited for small to midsize businesses. It offers a unified solution for managing the customer journey by integrating marketing, automation, and CRM.

Key Features:

  • Integrated CRM: Combines various business processes into a cohesive workflow.
  • Visual Workflow Creation: User-friendly interface for building custom workflows.
  • List-Building CapabilitiesManage contact lists effectively, supported by automated demographic data collection.


HubSpot offers plans starting at $800/month for the Professional package, billed annually, which is designed for small businesses seeking comprehensive marketing tools.

HubSpot is perfect for businesses needing a robust marketing system that evolves with them, though it may be less suitable if you prefer standalone CRM or sales tools.

4. Omnisend

Omnisend is especially beneficial for small ecommerce businesses, providing seamless integration of various channels into unified marketing workflows.

Key Features

  • Email and SMS Automation: Streamline communications with both pre-built and customizable workflows.
  • Intuitive Workflow Builder: Easily craft personalized customer journeys.
  • Professional Email Templates: Reap the benefits of a rich template gallery with simple editing and testing features.
  • AI Assistant: An AI-driven resource for enhancing email content.


Flexible and scalable pricing structure available, Omnisend caters to varying business sizes and requirements.

Omnisend's powerful features and adaptable pricing make it a top selection for small businesses aiming to boost their marketing strategies affordably.

5. ActiveCampaign

ActiveCampaign excels in providing email marketing and automation solutions that integrate smoothly with business operations, supporting enhanced customer interaction.

Key Features

  • Advanced email marketing capabilities: Customize communications to address the specific needs of your audience.
  • Robust automation workflows: Simulate having an additional team member by automating based on customer behavior.
  • Comprehensive CRM integration: Fully integrates with existing CRM systems for enhanced functionality.
  • Detailed analytics: Obtain valuable insights for informed marketing decisions.

Ideal For

ActiveCampaign is ideal for businesses that prioritize customer experience and seek a scalable marketing tool. It is particularly favored by small to medium-sized businesses that appreciate in-depth analytics and flexibility.


ActiveCampaign provides various plans to suit different business requirements, ensuring affordability and scalability.

ActiveCampaign helps integrate automation into typical business processes, saving time and personalizing customer interaction.

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